When social media enters the workplace and the effects on relations and learning
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Brigitte
BAMidea is the host of Brigitte A. (née Balogh) McKay's work and experience portfolio. From design to development, I welcome the opportunity to work with you and help your enterprise objectives grow.
Most of my career has been spent in data warehousing and coding, but my passion is visual design and communication. With a PhD in Advertising & Public Relations from Michigan State University, I explore the areas of positive deviance, native advertising, brand communities, and enterprise social software.
Keep clicking around for the synopsis! Or, click here for my full resume; click here for my technical biography; click here for my marketing biography. Have an idea and/or want to work together? Click on the last tab and Let's Talk!
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Experience
Technology. I play the keyboard.
Experience at multiple Fortune 500 companies in the technology, innovation, and insurance industries have prepared me to assist you with your business needs.
Marketing. It has to look good to promote it.
With multiple success stories of increased attendance/ followers, I know how to get the word out. So let's plan something and make it happen!
Academics. All good nerds research.
Consumer behavior research/teaching assistantships have prepared me to work with your customers. Syllabi can be found for Fall/Spring semesters. Advertising in Society course syllabus can be found here. -
Research
Native Advertising & Positive Deviance
When advertising is camouflaged and people stray from the norm
Brigitte A. Balogh's Curriculum Vitae
My full vitae, including publications and conferences, can be found here.
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Projects
A Facebook group that I have helped with graphics, content, fundraising initiatives.
Strives to fund educational initiatives for college bound high school seniors of single moms.
For my dissertation, I am looking at brand attitude, purchase intent, and consumer social engagement.
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Contact Us
So, have an idea? Looking for someone technical? Or perhaps a marketing/graphic design? Want to plan a project?
Sounds like a BAMidea in the works!
Let's talk!